A brand new-look verification badge is beginning to seem in Google Ads for verified advertisers.
What the verified badge appears to be like like. This new-look badge takes the type of a blue defend with a white examine mark, as shared by Saad AK on Twitter:
Clicking on the badge takes you to My Ad Center, the place Google tells you the advertiser’s identify, that it’s verified by Google and its location.
Previous badge design. Google has been experimenting with blue badge icons and labels in latest weeks. In Google Ads testing verification badges, we reported on a badge noticed and shared by Khushal Bherwani on Twitter.
The blue label featured a blue circle with ridges and a checkmark inside it. Here’s what that appeared like:
Why we care. Verification badges are sometimes seen by customers as a belief image. This small addition may impression doubtlessly result in extra clicks, increased click-through charges and conversions for these advertisers who’ve it.
Advertiser verification program replace. Separately, Google additionally posted this replace on its enterprise info beta:
- A subset of advertisers could qualify to voluntarily submit their identification verification to entry the Business Information function which permits advertisers to make use of a enterprise identify and enterprise brand of their search advertisements. Advertisers who’re certified for this program, will see an possibility of their Google Ads account to finish advertiser verification to unlock this function. There will likely be no deadline and no antagonistic penalties for failing to finish or meet the necessities of this advertiser verification program.
Google rolled out the location identify, favicons, and sponsored label to desktop in March, after launching them on cell final October.
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About the writer
Danny Goodwin has been Managing Editor of Search Engine Land & Search Marketing Expo – SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the newest search advertising information, he manages Search Engine Land’s SME (Subject Matter Expert) program. He additionally helps program U.S. SMX occasions.
Goodwin has been modifying and writing in regards to the newest developments and developments in search and digital advertising since 2007. He beforehand was Executive Editor of Search Engine Journal (2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.