Matt Cutts educates Washington, DC about Google
In 2011, Matt Cutts, the top of Google’s search spam crew, was in Washington DC, doing an “academic tour” to elucidate to US Federal Trade Commission members and congressional staffers that Google’s search outcomes didn’t require authorities regulation.
Part of his go to included a 89-page slide presentation, referred to as “Search Integrity,” at Google’s Washington, D.C. workplaces.
Cutts stated the identical factor that Google had been telling the search advertising group for years – that Google’s outcomes are decided by an algorithm and never tweaked to get explicit websites rating nicely.
“The solely causes I do know of to go in and alter [search rankings] manually is for safety, a court docket order or spam. It is not possible to pay for a greater rating.”
Matt Cutts, as quoted in The Washington Post
Read all about it in Mr. Cutts Goes To Washington, Testifies Google Has Integrity.
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Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)
These columns are a snapshot in time and haven’t been up to date since publishing, except famous. Opinions expressed in these articles are these of the creator and never essentially Search Engine Land.
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About the creator
Danny Goodwin is Managing Editor of Search Engine Land & SMX. In addition to writing each day about search engine optimisation, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter consultants. He additionally helps program our convention sequence, SMX – Search Marketing Expo.
Prior to becoming a member of Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.