Matt Cutts sticks a fork in visitor running a blog
In 2014, Matt Cutts, the top of Google’s webspam crew, took to his private weblog with a transparent message: “Stick a fork in it: visitor running a blog is completed; it’s simply gotten too spammy.”
This wasn’t the primary time Google or Cutts had mentioned the dangers of visitor running a blog. See:
However, this was a transparent, sturdy and definitive message – and one that will be mentioned for a lot of months to come back. Google’s webspam crew was going to take a “fairly dim view of visitor running a blog going ahead.”
Okay, I’m calling it: for those who’re utilizing visitor running a blog as a approach to acquire hyperlinks in 2014, you must in all probability cease. Why? Because over time it’s develop into a increasingly more spammy follow, and for those who’re doing loads of visitor running a blog then you definitely’re hanging out with actually dangerous firm.
Matt Cutts, The decay and fall of visitor running a blog for website positioning
Cutts’ put up obtained a whole lot of feedback and sparked a lot of dialogue on social media. As a outcome, Cutts edited his put up to make clear that he wasn’t referring to “high-quality multi-author blogs.” He additionally added “for website positioning” to the title of his put up.
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Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)
These columns are a snapshot in time and haven’t been up to date since publishing, except famous. Opinions expressed in these articles are these of the creator and never essentially Search Engine Land.
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About the creator
Danny Goodwin is Managing Editor of Search Engine Land & SMX. In addition to writing day by day about website positioning, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter consultants. He additionally helps program our convention sequence, SMX – Search Marketing Expo.
Prior to becoming a member of Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.