Expedia buys Travelocity
In 2015, Expedia purchased rival Travelocity for $280 million amid sluggish journey trade development and stress from rebel journey suppliers.
Expedia had really been powering Travelocity.com since 2013. So the acquisition appeared fairly logical from each views.
At the time, Expedia additionally owned a number of on-line journey manufacturers: Hotels.com, Hotwire, eLong and Trivago.
Read all about it in Travel Search Consolidation: Expedia Buys Rival Travelocity For $280M
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Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)
These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.
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About the writer
Danny Goodwin is Managing Editor of Search Engine Land & SMX. In addition to writing every day about search engine marketing, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter consultants. He additionally helps program our convention sequence, SMX – Search Marketing Expo.
Prior to becoming a member of Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.