Google defuses ‘depressing failure’ Google bomb
In 2007, Google lastly defused a “Google Bomb” that had returned U.S. President George W. Bush as its high natural outcome since December 2003 when trying to find [miserable failure].
Originally, Google was of the assumption that “We simply replicate the opinion on the Web, for higher or worse.” Eventually, nonetheless, Google got here up with an algorithm change to cope with this and different Google bombing “pranks”:
“People have requested about how we really feel about Googlebombs, and we’ve got talked about them previously. Because these pranks are usually for phrases which might be effectively off the crushed path, they haven’t been a really excessive precedence for us. But over time, we’ve seen extra individuals assume that they’re Google’s opinion, or that Google has hand-coded the outcomes for these Googlebombed queries. That’s not true, and it appeared prefer it was price attempting to appropriate that misperception. So a couple of of us who work right here received collectively and got here up with an algorithm that minimizes the affect of many Googlebombs.”
Ryan Moulton and Kendra Carattini, A fast phrase about Googlebombs
How did this Google bomb occur? A marketing campaign inspired individuals to hyperlink to Bush’s bio utilizing the anchor textual content “Miserable Failure”.
And whereas Google defused this bomb, Bush remained within the high natural place for [miserable failure] on Yahoo and Microsoft Live and in second place at Ask.
Read all about it in Google Kills Bush’s Miserable Failure Search & Other Google Bombs and Happy First Birthday, Google Bomb Fix!
Here was the earlier than and after on the time:
Today, right here’s what a seek for [miserable failure] seems to be like on Google – with Wikipedia’s Google bombing web page within the high spot.
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From Search Marketing Expo (SMX)
Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)
These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.
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About the writer
Danny Goodwin is Managing Editor of Search Engine Land & SMX. In addition to writing every day about website positioning, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter consultants. He additionally helps program our convention sequence, SMX – Search Marketing Expo.
Prior to becoming a member of Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.