Google AdWords API launches
In 2005, Google launched the Google AdWords API.
Google mentioned API utilization can be free, although exercise was capped through a quota system. Those with bigger accounts or spending extra with Google can be allowed to have greater exercise.
Google described the AdWords API as a:
…free Google AdWords beta characteristic that allows builders to create pc applications that work together immediately with the AdWords system. The AdWords API is designed for builders representing tech-savvy advertisers and the ecosystem of third events which incorporates SEMs (search engine entrepreneurs), businesses, and different on-line advertising professionals who handle a number of shopper accounts and/or massive campaigns.
The Google AdWords API had an excellent run. It wasn’t till April 29, 2021 that Google would inform builders utilizing the AdWords API they would wish to improve to the Google Ads API by April 27, 2022. That’s the date when Google AdWords API formally sundown.
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From Search Marketing Expo (SMX)
Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)
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