Analytics agency Jumpshot shuts down
In 2020, following essential articles about its information assortment and gross sales practices, analytics agency Jumpshot was shut down by its father or mother firm Avast.
Jumpshot was made well-known inside the web optimization business by SparkToro founder Rand Fishkin’s (closely criticized and extensively circulated) zero-click evaluation and displays.
Articles from Vice, PC Mag and Motherboard claimed that Avast and Jumpshot have been “secretly harvesting” customers’ searching habits, packaging it and reselling with out their full data.
Fishkin defended the corporate and faulted the publications for what he mentioned was incomplete and biased reporting.
Read all about it in With Jumpshot shuttered, the place will SEOs get their ‘zero-click’ repair now?
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Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)
These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.
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About the writer
Danny Goodwin is Managing Editor of Search Engine Land & SMX. In addition to writing day by day about web optimization, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter consultants. He additionally helps program our convention collection, SMX – Search Marketing Expo.
Prior to becoming a member of Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.