Analytics agency Jumpshot shuts down
In 2020, following essential articles about its information assortment and gross sales practices, analytics agency Jumpshot was shut down by its father or mother firm Avast.
Jumpshot was made well-known inside the web optimization business by SparkToro founder Rand Fishkin’s (closely criticized and extensively circulated) zero-click evaluation and displays.
Articles from Vice, PC Mag and Motherboard claimed that Avast and Jumpshot have been “secretly harvesting” customers’ searching habits, packaging it and reselling with out their full data.
Fishkin defended the corporate and faulted the publications for what he mentioned was incomplete and biased reporting.
Read all about it in With Jumpshot shuttered, the place will SEOs get their ‘zero-click’ repair now?
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Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)
These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.
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